Sweden
Sweden is the shimmering pearl of northern Europe, from the sunny Baltic coast of the Blekinge region to the dazzling arctic landscapes of Sápmi, or Lapland, in the north. Anywhere you go you are sure to spot at least one or two of the Scandinavian country’s typical pretty red cottages (‘stuga’). Stockholm, the capital, is alive with hip cafés and trend-setting inhabitants, while Gothenburg is its pleasant and easy-going sibling on the west coast. With almost three quarters of Sweden covered in vegetation, it is by far the most forested country in Europe. This, along with the incredibly high number of lakes and the fact that it is the country with most islands in the entire world, accounts for the attractiveness of Sweden as a travel destination. And Swedes know how to make the most of the natural gifts they are so lucky to have been blessed with. ‘Allemansrätten’ is the right every person in Sweden has to make temporary use of every inch of public and private land in the country for recreational purposes. This gives visitors and locals the freedom to respectfully and responsibly roam around and discover every single corner of this northern beauty.
Ängelholm
Official partnerThe idyllic coastal town of Ängelholm is a potters’ town with artistic creativity in abundance, stocked with art galleries, potteries and studios. In the centre of town, Hembygdsparken with its folk museum and mini zoo stocked with Scandinavian animals attracts visitors of all ages. Visit the exploratory railroad museum, Järnvägens Museum Ängelholm, and the Ängelholms Flygmuseum, dedicated to aviation, complete with a flight simulator. Furthermore, golfers will love our courses. With something for everyone, we are waiting to welcome you.
Åre
A Swedish ski resort comparable with the mountain villages in the Alps, Åre has seen an increasing number of visitors every year. With a total piste length of 95 kilometres, around 100 descents, 40 lifts, almost 50 restaurants and over 30 bars and nightclubs, it is arguably Sweden’s number one ski resort.
Blekinge
Official partnerWelcome to Blekinge! It’s a little enchanting and beautiful destination with surprisingly close to all destinations. Enjoy islands hopping, sunbathing on archipelago cliffs, sandy beaches, lakes, wilderness and the thick forest with bright green meadows. Did you know that the sun also shines a little more hours than other places in Sweden? Well, that makes your stay even better. Explore the historic naval base; it’s a part of the maritime world heritage. Taste the locally produced food, experience music, arts, crafts and family things to do.
Dalarna
Dalarna is often called “Sweden in miniature”. Much of the popular imagery of Sweden, culturally and geographically, is from Dalarna; a pretty red-painted cottage by a glittering lake, in the evening sun, people in brightly-coloured folk costumes dance and swirl in celebration of Midsummer. All very Swedish. All very Dalarna.
European Christmas Markets
The holiday season in Europe is a true winter wonderland. Christmas lights illuminate the long nights, and the smell of gingerbread and spiced wine waft through the air. Christmas Markets are an integral part of the holiday experience, being held every winter for centuries. Locals sell their hand-made crafts and treats in wooden Christmas stalls set up in large open squares and along narrow winding alleys, converting the heart of ancient cities into holiday carnivals filled with warm drinks and smiling faces.
Gothenburg
The beauty of Gothenburg becomes apparent as you walk around the harbour and city centre, and explore the different neighbourhoods that lend the area a pleasant and relaxing vibe. There are cafés on every street corner and world-class restaurants serving expertly prepared dishes with the freshest ingredients. Gothenburg offers year-round events and attractions like the Liseberg amusement park and the Opera, sporting events, the annual film festival and book fair, the Way Out West music festival and much more.
Gotland
Official partnerThere’s something very special about Gotland. It might be the light, the beaches and the ever present sea. The fact that the island is one of the sunniest places in Sweden – even in November – certainly helps. Or it could be the cultural heritage, the history you can see and feel everywhere. Or the people: down-to-earth, hospitable folk who make the most of life. Perhaps it’s the bustling street life in the walled city of Visby. Or is it the scenery, the open and inviting landscape? You’re welcome to discover and explore this one-of-a-kind island, or to rest. The distances here are never far – between north and south, east and west, city and country… and between people. Gotland is always close.
Halmstad
Official partnerLike a big city in a more convenient format! Halmstad’s rhythm pulsates all year round. The summer town with fresh, salt-water swimming, hectic entertainment in Tylösand, exciting activities for all the family, several golf courses and a rich cultural life. Add to that, the rich food tradition with salmon and sea food. A real smörgåsbord for both body and soul!
Helsingborg Region
Official partnerClose your eyes. What do you see when you think about Skåne? Undulating fields of rapeseed, villages where the roads winds its way between half-timbered houses and long sandy beaches. If so, then you’re quite right. But here in Northwest Skåne we have a little bit more of everything. There’s drama here, too. Söderåsen features wild primeval forests and Kullaberg draws visitors who come to marvel at the precipices and caves. Welcome to the Helsingborg Family!
Höga Kusten
Far up in the northern Europe is a place where nature’s forces during 20.000 years has shaped a dramatic landscape with the world’s highest coastline. Mountains plunging straight into the depths of the sea in a way that makes you breathless. Here you’ll get to experience the real, unexploited and genuine Sweden. The bold visitors can try fermented herring and climbing but the High Coast of Sweden is more harmony than adrenaline. Through endless opportunities to be active in the nature with the ones you care for, you regain strength to your urban, pacy everyday life. Welcome to the High Coast of Sweden!
Idre
Idre is covered in winter snow and ice for several months of the year, which allows visitors to make the most of everything winter has to offer: from frozen lakes and snow-covered forests to cross-country trails, skiing slopes and snowmobile trails. During summer, numerous outdoor activities are also possible. In-between adventures, you can recharge your batteries in one of Idre’s picturesque restaurants, cafés and pubs.
Jönköping
Jönköping offers some of the best experiences in Sweden. Nature has been wonderfully generous with this region, dotted with beautiful small lakes, rolling wooded hills, meadows, wetlands and – not least – a kilometre-long beach in the town centre. Jönköping is an ideal venue for meetings and trade, strategically located between Sweden’s three largest cities, and the warm local population is eager to share their natural assets and hospitality.
Kalmar
Enjoy a holiday with sun and swimming, shopping and entertainment, art and culture. Kalmar offers the opportunities of a large city but also the proximity and charm of a smaller place. Within walking and bicycling distance, you can enjoy beaches, parks, forests, meadows, cobblestone streets, shops, museums, cafés and galleries. And an honest-to-goodness castle with pinnacles and towers. Today Kalmar is a modern city, but wherever you go, you feel the pulse of history.
Karlshamn
Official partnerWelcome to Karlshamn! Here you will find information about points of interest, events, accomodation, restaurants and much more. Karlshamn is a lively and charming coastal town with a fascinating history and a stunning archipelago on its doorstep. There are naturally many beauty spots among the islands and along the coast, but explore a little further inland and you will find leafy forests and great days outside.
Karlskrona
Official partnerKarlskrona – in the middle of the archipelago! Karlskrona is a unique and exciting world heritage environment, where people come to meet, relax and be inspired. In Karlskrona, the distance is short between sights, and the city center is situated 6 km out in the archipelago! Here you will find exciting places to visit, nice shopping, cosy cafés and restaurants – and the sea is ever present. Discover new islands every day. Take the archipelago boat and explore exciting places together with the family. Did we forget to mention that the sun shines alot here? Karlskrona is truely the sunniest city in Sweden!
Karlstad
Karlstad is a wonderfully compact Swedish city, built on a grid pattern with wide, tree-lined streets, avenues, promenades and squares. Karlstad has a “big city” feel, with many quality hotel and other accommodation options, with the advantage that Karlstad’s many attractions are just a short walk away: shopping streets, malls and arcades, culture, historical sites, urban nature activities, parks, transport and amenities. Don’t forget that this is child-friendly Sweden and children are welcome everywhere in Karlstad.
Kiruna
250 kilometres north of the polar circle the summer sun shines for almost two months without going down, while the polar nights offer the most intense northern lights that can be found. You can do slalom skiing here until midsummer, or spend the night in a magnificent hotel built from ice. The kingdom of contrasts is a hackneyed phrase, but Kiruna is the original.
Kristianstad
Kristianstad – in the middle of nature and with nature in the middle of town! Renaissance town in the heart of Kristianstads Vattenrike. Experience nature from naturum Vattenriket visitor center, or safari by boat, jeep, bike or by foot. Nature activities in all seasons – for instance eagle safari in winter or crane safari in spring. The town centre with hotels, cafés, restaurants and culture activities is situated within five minutes walk. Within a short distance from Kristianstad you find incredible fishing spots, miles of beaches, perfect golf courses and bike routes!
Kungsbacka
Official partnerKungsbacka is on the west coast 20 minutes south of Gothenburg. With great sights, fine shopping, lovely nature and 80 km of coast with attractive beaches, Kungsbacka has something for everyone.
Lapland
Wilderness and unspoiled scenery entice you to Swedish Lapland and provide breathtaking winter adventures, trips along rivers, and exhilarating hikes. Get to know the unique Sami culture and relax in the reindeer sleigh while watching pulsating northern lights dance in the heavens above. The national parks and seductive tastes of reindeer, trout and arctic raspberries add colour to your holiday. Here you can discover the secrets of the mines, traditional marketplaces. In the summer, enjoy a sun that never wants to set.
Linköping
Official partnerDiscover Linköping – located on the stunning Östgöta Plains in the province of Östergötland. Are you itching to dive into the heat of city life, or is a relaxing country jaunt more to your taste? You don’t have to choose – all the culture and entertainment of Linköping is just minutes away from our amazing countryside of plains, lakes and canals. Go on a boat ride, wander the Östgöta Trail, go to the theater or have a bite to eat at one of the city’s many restaurants.
Luleå
Official partnerLuleå is the heart of northern Sweden with big city amenities and small-town neighborhood. A real winter wonderland with white expanses and a summery island city that tops the sun league tables year after year. Luleå combines the fascinating nature with culture, shopping, entertainment, good accommodation and good service. Welcome to explore Luleå – The Luleå way!
Malmö
Sweden’s third-largest city Malmö in the south of Sweden is a symbol of cross-border diversity and a creative and inquisitive mini-metropolis. Starting as an industrial city, Malmö is now a knowledge hub, known for its environmental work. Here you find the Scandinavia’s oldest renaissance castle close to the hip new sustainable district of Västra Hamnen. The Eurovision Song Contest 2013, the World Junior Hockey Championship 2014 and the IIHF World Championships 2015 show that Malmö is the place to be in terms of international events.
Öland
Sweden’s smallest province welcomes everyone who is in search of the greatest adventures. Moreover, the best that life has to offer is free here – the singularly beautiful countryside. Some 300 kilometers of coastline, with an abundance of beaches, more than 75 nature reserves, Stora Alvaret and South Öland’s world heritage cultural landscape. There are 28 different orchids growing throughout the island. There are also numerous destinations for excursions. Whatever you want to do, you are welcome to Öland!
Örebro
Örebro is an attractive city with well-preserved old areas along the river Svartån. The huge Vasa castle may gather the majority of the attentions, but beside the historical side the city has plenty of new exciting architecture, entertainment venues, shops and cafés. Within a short distance from the city, natural wonders such as Lake Hjälmaren and Kilsbergen, ”De Blå Bergen” (the Blue Mountains), provide great outdoor experiences.
Östersund
In Östersund, you will enjoy life all year around. The crisp air, the bright, long summer nights and the white winters with lots of snow make it really easy to like not only the city of Östersund, but also its surroundings. Östersund is located in the centre of the county of Jämtland, the self-proclaimed republic. Here you will find pleasant shopping, several small cafés, exciting cultural life and also a wide range of outdoor activities.
Säfsen Resort
In scenic southwestern Dalarna you’ll find Säfsen Resort, an experience destination with year-round activities, from full-fledged ski resort in winter to downhill biking and outdoor activities during the summer, spring and autumn. Säfsen is an ideal destination with lots of activities and adventure for the whole family. With just 130 km from Örebro, 270 km from Stockholm and 340 km from Gothenburg, it is easy to get here.
Skövde
Official partnerSkövde is located in between the two biggest lakes in Sweden; Lake Vänern and Lake Vättern. Close to the city center is the blooming mountain Billingen with a recreation area, waterfalls, small lakes and several nature reserves. Skövde has a a lot of small shops and several malls where you can enjoy great shopping. The city is filled with culture, entertainment and sports – all year round. And best of all – it’s easy to get here. It takes only an hour from Gothenburg, and two from Stockholm. Welcome to our hometown!
Southern Dalarna
Southern Dalarna Rivers, lakes, forests, mountains and valleys means great opportunities for adventures like canoeing, fishing, hiking and cycling. In winter, enjoy cross-country and downhill skiing, and many kilometers of skating tracks. Red wooden houses, colorful handicraft and genuine music traditions meet cool festivals. The artist Carl Larsson lived in Sundborn at the end of the 19th century. Visit his inspiring home and garden. The Mining Area of the Great Copper Mountain in Falun has been designated by UNESCO as one of the world’s most important places.
Stockholm
Stockholm is a city of contrasts. Trends in music, design, fashion, and technology are born here, and innovations that spread worldwide are invented here. Trendy bars and world-class restaurants are shoulder-to-shoulder with historic cafes and cozy neighbourhood pubs. Stockholm is simultaneously urban and close to nature and water is an ever-present feature in this city where lake and sea meet. The atmosphere is open, tolerant and welcoming, and diversity and innovation are encouraged. Stockholm is a city for everyone.
Sundsvall
Official partnerWelcome to Sundsvall! Sundsvall is the destination for those who want to embellish their holiday in Norrland with shopping and entertainment. Today, this is the home to Norrland’s largest city mall and Birsta Shopping Centre, which is one of Sweden’s largest out-of-town retail Centre. In the midst of the northern nature, and at the heart of everything, you´ll find, perhaps, one of the country’s most beautiful city centers with rich ornate post-renaissance stone buildings. Raise your eyes towards the beautiful facades and enjoy!
The Kingdom of Crystal
Every year more than a million visitors come here to a area in Kronoberg and Kalmar counties in Småland that includes the municipalities of Emmaboda, Lessebo, Nybro and Uppvidinge. Many return time after time. It is easy to understand why. To watch red-hot molten glass being transformed into delicate crystal or sturdy bowls is a spectacle that one never tires of. Here you will find well-known glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås to name a few. In additon, you can enjoy the nature of Småland in its prime with its forests, lakes, stone walls and many cultural sights. These include Vilhelm Moberg’s emigrant district.
Umeå
The town of silver birches does not only offer top-class culture. Some of the very best restaurants in northern Sweden are to be found here, and they serve local culinary delicacies with singular precision. Add to that an exceptional outdoor life and you’ll understand why tens of thousand of students feel so at home in Umeå.
Uppsala
Uppsala, just 38 minutes from Stockholm, and 18 minutes from Arlanda airport is one of Sweden’s four major cities. And close to everything. You get the selection and pulse of a city and can simultaneously enjoy small-town intimacy and serenity. Stroll along scenic Årummet, relax in one of the city’s cafés, or let yourself be enchanted by the Cathedral, which is just one of the city’s exciting attractions.
Varberg
Official partnerThe old health resort tradition in Varberg has been refined and is nowadays a way of life for both residents and visitors. All prerequisites for a good quality of life are available here, along with the opportunity to put together an individualized range of treatments. A course of treatment can consist of a massage therapy or seaweed baths, a stiff wind and a windsurfing board, a visit to the Cold Bathhouse or a woodland excursion to Åkulla Beech Forest. Welcome to Varberg to find your particular course of treatment!
Västerås
Official partnerSweden’s seventh largest city is also one of the country’s oldest. Welcome to Västerås! You’ll find activities and events for the entire family to enjoy here as well as a rich cultural life, a vibrant night life, a boiling sea life and an exciting history. You can spend the night under water or among the treetops, visit a Guide Michelin award winning cathedral and Sweden’s largest burial mound Anundshög – there really is something for everyone in Västerås!
Västervik
Untouched archipelago, fantastic swimming, picturesque town settings and entertainment! Västervik on the east coast of Småland is Sweden at its best. Fantastic Småland nature with leafy, green meadows and grazing cows. A small-town idyll. Then there is Sweden’s most beautiful archipelago. It is this mix that makes it so exciting.
Växjö
Official partnerVäxjö is the very heart of southeast Sweden – in the middle of Småland, in the middle of southern Sweden. There is a lot to see, experience and do here – unique shops and world-class restaurants. A thriving culture and art programme, an intimate café culture and several award-winning culinary eating-houses. If you would like to experience genuine Småland nature, take one of the many cycle and footpaths straight out into the forests! A kingdom of crystal is just around the corner, as is the kingdom of furniture. Welcome!
Vimmerby
What do you think of when you hear the name, Vimmerby? Do you think of Astrid Lindgren? Do you think of Småland? Most people know of Vimmerby because of Astrid Lindgren, since this is where she was born and grew up. She has put her mark on the whole area, and today Vimmerby is the place where families find adventures and the very best experiences. The award-winning Astrid Lindgren’s World, Virum Moose Park and the beautiful contryside are examples of the sort of outings that provide every opportunity for a fun-filled holiday. Welcome!
