We started this the way every good journey starts — around a family dining table.
GoTravelBlue was founded in 2013 to bridge a gap between affordable group travel and truly personal planning. Thirteen years on, we still plan every journey the same way: one conversation, one family, one person responsible from start to finish.

A gap nobody was filling
In 2013, planning a family holiday in India meant choosing between two bad options: a rigid group tour where nobody knew your name, or weeks of doing everything yourself. We had watched our own parents come back from "package tours" more tired than when they left.
So we started small — a handful of families, journeys planned over long phone calls, and a promise that the person who planned your trip would answer the phone while you were on it. That promise has never changed.

Bigger, but deliberately not big
Today we plan journeys across sixty destinations for thousands of families — and we have stayed small enough that every journey still has one name attached to it. Our travel managers average over eight years with us; several have planned three generations of the same family's holidays.
“We measure success in families who come back — not in bookings per day.”Thirteen years of planning, one family at a time
The values are simple. Keeping them is the work.
You'll know your travel manager by name
Every journey is owned by one of these people from the first call to the drive home. No call centres, no ticket numbers.
Start with a conversation
Tell us where you're thinking of going — or let us suggest. No forms longer than this line.